Meetings Held Book a call

How signal-based outbound books qualified meetings.

You approve the market, the signals, the list, and the definition of a qualified meeting. I build and run everything else.

You approve the important decisions before outreach starts. I run the rest.

  1. 1

    Define the market.

    We agree the industry, geography, buyer role, company size, exclusions, and what counts as a qualified meeting. All of it in writing.

    You and Ghiles
  2. 2

    Choose the signals.

    Based on your offer, I pick the public signals that show a company may need it now. Every signal has a source you can check.

    Ghiles proposes, you approve
  3. 3

    Build the list.

    I pull the companies that match, remove the ones already in your pipeline or excluded, find the right person, and verify every email before it enters the campaign.

    Ghiles
  4. 4

    Approve the copy.

    Short, plain emails and messages. You approve them before the first send.

    You
  5. 5

    Run the outreach.

    Cold email and LinkedIn. Every reply is handled within the day. Interested prospects are screened against the agreed criteria before they reach your calendar.

    Ghiles
  6. 6

    Take the meeting.

    The prospect books on your calendar. You get a short brief before the call: company, the signal that got the reply, the thread. You run the call.

    You

The signals come from public records. You can check every one.

I only use sources my system can read today. If a source is not on this list, it is not in any message I send.

SEC EDGAR, Form DWhich fund managers filed in the last 90 days. A first-time filer is raising now.

SEC Form ADVThe registered and exempt adviser rosters, joined to Form D to attach firm domains.

FMCSA registryEvery active freight broker and carrier, with contact fields.

Broker association directoriesIBBA, state and regional broker associations, franchise networks.

Job postingsA first operations hire, a reposted role, a new sales leader.

LinkedIn profiles and company pagesOwner tenure, second layer of management, new-in-role executives.

State corporation registriesCompany age and registration.

Company websites and local pressAnniversaries, expansions, new facilities, harvest language.

Not used: county property records, UCC filings, SBA loan data. They are not readable at scale, so they are not claimed.

A small stack, run by one operator.

  • Smartlead

    Sends every email. Plain text, no open tracking, no link tracking.

  • Clay

    Finds work emails through a waterfall of 11 providers. Measured hit rate 88 to 94 percent when the company domain is known.

  • Own scrapers

    Python code that pulls the public sources above into one list.

  • Google Workspace and Microsoft 365 inboxes

    On dedicated sending domains. Connected by OAuth, never SMTP.

  • Verification before every upload

    Risky and invalid addresses never enter a campaign.

  • Claude agents

    Assemble the lists, run the enrichment, check DNS, and prepare the reports.

AI reads. I answer.

AI does

  • Reads each company's site, news, and announcements and scores the signals, with a quoted line of evidence for every score.
  • Drafts the first email from the approved angles.
  • Sorts replies: interested, not now, wrong person, unsubscribe.

I do

  • Every reply after the first email. Positive replies get an answer inside five minutes during the sending window.
  • Screening. A prospect who does not match the written criteria never reaches your calendar.
  • LinkedIn. Manual only, no automation.
  • The weekly report.

Deliverability is a set of rules, not a promise.

  • Dedicated sending domains, never your main domain.
  • Two inboxes per domain, warmed before the first send, warmup kept on.
  • 30 emails a day per inbox, six minutes minimum between sends, weekdays 9 to 6 in your prospects' time zone.
  • Plain text. No tracking pixels. No links in the first email.
  • Bounce guard: the campaign pauses itself at 3 percent.
  • SPF, DKIM, DMARC set and checked on every domain before launch.

Every Friday, the real numbers.

  • Weekly written report: sends, replies, positive replies, meetings booked, meetings held, next week's test.
  • One strategy call a month.
  • Meetings appear on your calendar as they are booked.
  • Every name in the list carries its evidence: which signal, from which source.

What happens when.

Nobody honest promises meetings in week one. The domains need to warm.

Week 1 Approve market and signals
Week 2 Build the list
Week 3 First sends
Weeks 4 to 6 First held meetings

Month 2 and on: Steady volume. Weekly written report every Friday. One strategy call a month.

Book a 30-minute call

The signals depend on your industry and your offer. We agree them before launch.

Every signal has a public source you can check yourself.

Private equity, search funds

Owner has run the company 15 or more years. No second layer of management. First operations hire after years owner-run. Public comments about slowing down rather than growing.

Where it is public: LinkedIn profiles and company pages, state corporation registries, job postings, local press

Freight brokers, 3PLs

Shippers opening a facility, adding lanes, or hiring operations roles.

Where it is public: Press, company websites, job postings

Healthcare RCM

Practices posting billing manager or AR follow-up roles. Groups announcing a billing system or EHR switch.

Where it is public: Job postings, practice announcements

Healthcare staffing

Facilities reposting the same roles for 60 or more days.

Where it is public: Job boards, facility career pages

CMMC consultants

Defense suppliers holding contracts with no registered assessment activity before the Level 2 deadline.

Where it is public: Public contract records, the Cyber-AB registry

M&A advisors, business brokers

Owner has run the company 15 or more years. The company is 15 or more years old.

Where it is public: LinkedIn profiles, state corporation registries

Cold email, LinkedIn, or both. We decide per market based on where your buyers reply. Most campaigns use both. Cold email reaches the whole list. LinkedIn adds a personal layer for the highest-priority accounts.

Book a 30-minute call

What you approve.

  • The market.
  • The signals.
  • The list.
  • The definition of a qualified meeting.

Book a 30-minute call.

Bring your offer and your numbers. I bring the buyer signals and the outbound plan for your market. If this will not work for your market, I say so on the call.

Book a 30-minute call