How signal-based outbound books qualified meetings.
You approve the market, the signals, the list, and the definition of a qualified meeting. I build and run everything else.
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1
Define the market.
We agree the industry, geography, buyer role, company size, exclusions, and what counts as a qualified meeting. All of it in writing. You and Ghiles
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2
Choose the signals.
Based on your offer, I pick the public signals that show a company may need it now. Every signal has a source you can check. Ghiles proposes, you approve
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3
Build the list.
I pull the companies that match, remove the ones already in your pipeline or excluded, find the right person, and verify every email before it enters the campaign. Ghiles
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4
Approve the copy.
Short, plain emails and messages. You approve them before the first send. You
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5
Run the outreach.
Cold email and LinkedIn. Every reply is handled within the day. Interested prospects are screened against the agreed criteria before they reach your calendar. Ghiles
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6
Take the meeting.
The prospect books on your calendar. You get a short brief before the call: company, the signal that got the reply, the thread. You run the call. You
What happens when.
- Week 1: Sending domains and inboxes set up and put into warmup. Market defined. List build starts.
- Week 2: List built and verified. Signals approved. Copy approved.
- Week 3: First sends.
- Weeks 4 to 6: First replies and first held meetings.
- Month 2 and on: Steady volume. Weekly written report every Friday. One strategy call a month.
Nobody honest promises meetings in week one. The domains need to warm.
The signals depend on your industry and your offer.
We agree them before launch. Every signal has a public source you can check yourself. Examples:
| Industry | Signal | Where it is public |
|---|---|---|
| Private equity, search funds | Owner has run the company 15 or more years. No second layer of management. First operations hire after years owner-run. Public comments about slowing down rather than growing. | LinkedIn profiles and company pages, state corporation registries, job postings, local press |
| Freight brokers, 3PLs | Shippers opening a facility, adding lanes, or hiring operations roles. | Press, company websites, job postings |
| Healthcare RCM | Practices posting billing manager or AR follow-up roles. Groups announcing a billing system or EHR switch. | Job postings, practice announcements |
| Healthcare staffing | Facilities reposting the same roles for 60 or more days. | Job boards, facility career pages |
| CMMC consultants | Defense suppliers holding contracts with no registered assessment activity before the Level 2 deadline. | Public contract records, the Cyber-AB registry |
| Any B2B offer | Hiring for a sales or revenue role. A new sales leader. A funding round. A new office or market. | Job postings, LinkedIn, SEC Form D filings, press |
Cold email, LinkedIn, or both.
We decide per market based on where your buyers reply. Most campaigns use both. Cold email reaches the whole list. LinkedIn adds a personal layer for the highest-priority accounts.
Booked is not held.
A meeting is billable only when all three are true.
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1
Fit.
The prospect matches the buyer criteria you approved.
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2
Interest.
The prospect agreed to discuss your offer.
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3
Attendance.
The prospect attended the call for at least 15 minutes.
If the prospect cancels, the fee waits. It applies only when the rescheduled call happens.
Book a 30-minute call.
Bring your offer and your numbers. I bring the buyer signals and the outbound plan for your market. If this will not work for your market, I say so on the call.