What counts as a qualified meeting held.
A qualified meeting held is a call where the prospect matches the approved criteria, agreed to discuss the offer, and attended for at least 15 minutes.
The three conditions
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1
Fit.
The prospect matches the written criteria agreed at onboarding: industry, company size, geography, titles.
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2
Interest.
The prospect confirmed interest in your offer before booking, in the reply thread, or in the first minutes of the call.
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3
Attendance.
The prospect joined for at least 15 minutes, or confirmed a reschedule that was then held within 14 days.
Never billable
- No-shows.
- Existing customers or active trials.
- Prospects already in an active sales conversation with you in the prior 30 days.
- Partners or vendors trying to sell to you.
- A second meeting with the same company within 60 days.
Disputes
You can dispute any billed meeting within 48 hours of the invoice, with the reason. Disputes are resolved against this written definition.
Why it is written down
The definition is the product. Every meeting that reaches your calendar was screened against it. Every invoice line can be checked against it.
Book a 30-minute call.
Bring your offer and your numbers. I bring the buyer signals and the outbound plan for your market. If this will not work for your market, I say so on the call.