Pay per meeting vs an SDR.
An SDR costs the same whether they book two meetings a month or twenty.
The math
Take a fully loaded SDR cost of $85,000 a year, about $7,100 a month.
If that SDR books eight held meetings a month, each meeting costs about $885. At four held meetings, about $1,770.
These are assumptions you can replace with your own numbers.
With Meetings Held, eight held meetings in a month cost $3,300. Four cost $2,100. Zero cost $900.
$900 a month for the tech, then $300 per qualified meeting held. No success fee.
In-house SDR
- Fixed monthly cost: salary, tools, management.
- Variable cost: none.
- Ramp time: 2 to 3 months typical.
- Risk of zero meetings: yours.
- Tools, domains, data: you buy and manage.
Meetings Held
- Fixed monthly cost: $900.
- Variable cost: $300 per held meeting.
- Ramp time: first sends week 3, first held meetings weeks 4 to 6.
- Risk of zero meetings: mine, except the tech fee.
- Tools, domains, data: included in the $900.
An outsourced SDR seat: a seat fee billed monthly, no variable cost or small bonuses, ramp time varies, the risk of zero meetings is yours, and tools, domains and data are sometimes included.
Book a 30-minute callWhen hiring is the better choice
- When you want someone inside the building full time.
- When you want them doing more than outbound.
- When you have the volume to keep them busy.
Booked is not held.
A meeting is billable only when all three are true.
The prospect matches the buyer criteria you approved.
The prospect agreed to discuss your offer.
The prospect attended the call for at least 15 minutes.
Book a 30-minute call.
Bring your offer and your numbers. I bring the buyer signals and the outbound plan for your market. If this will not work for your market, I say so on the call.
Book a 30-minute call