Pay Per Meeting vs Retainer Lead Gen Agencies

Retainer agencies commonly quote several thousand dollars a month.

Leadium states $2,000 to $5,000 a month for basic campaigns, $5,000 to $10,000 for mid-tier programs, and $10,000 to $15,000 or more for enterprise multichannel engagements. TaskBlink states $2,000 to $10,000 or more a month.

Retainer agency

You pay for activity: sends, calls, hours.
Typically a fixed retainer, billed whether meetings happen or not.
A month with zero meetings costs the full retainer.
A month with ten held meetings costs the full retainer.
No-shows are usually still counted as activity.
Qualified is often defined by the agency.
The contract is often 3 to 6 months minimum.
Who owns the lists varies.

Meetings Held

You pay for a held meeting with a prospect you approved.
$900 tech fee, then $300 per held meeting.
A month with zero meetings costs $900.
A month with ten held meetings costs $3,900.
No-shows are not billed.
You define qualified, in writing, before launch.
Month to month, 30 days notice.
The lists are delivered to you when we stop.

When a retainer is the better choice

When you need a full team working many channels at once.
When your market is too small for outbound to produce a steady meeting count.

If that is your case, I will tell you on the call.

Book a 30-minute call

Booked is not held.

A meeting is billable only when all three are true.

Fit

The prospect matches the buyer criteria you approved.

Interest

The prospect agreed to discuss your offer.

Attendance, 15 minutes

The prospect attended the call for at least 15 minutes.

Held

No show, no fee.

The full definition See pricing

Book a 30-minute call.

Bring your offer and your numbers. I bring the buyer signals and the outbound plan for your market. If this will not work for your market, I say so on the call.